Paul Henrik Mathias Tilly, born Bengtsson on 29 July 1973 in Osby, is a Swedish radio and TV personality. Tilly made his breakthrough in TV4's På rymmen, and has since appeared as "Ulf" in Ica's commercials. Tilly has also appeared as "Skåne-Paul" in the program Pippirull on Sveriges Radio P3 and in Humorlabbet on SVT, as a reporter in Sikta mot stjärnorna 2002, and in an episode of the TV series Hem till Midgård.