Born and raised in South Florida, Alex started singing at the age of 2 and modeling at the age of 4. At 16, Alex was signed by LA Reid to Island Def Jam. She appeared on Season 3 of The X Factor USA, making it into the top 10 in the groups category with her group, Girls United. She was also a finalist on Oxygen's The Glee Project, and has guest starred on shows such as HBO's The Newsroom and Nickelodeon's Hollywood Heights, as well as appearing in national commercials for Macy's, Target, Sears, and Paragard. Alex is currently a series lead on Hulu's East Los High.