Fernanda Lima (Porto Alegre, June 25, 1977) is a Brazilian actress, model, businesswoman, journalist, and television host. In spite of a short career in film and telenovelas, she has established herself in popular culture, as a host to a variety of shows on MTV Brasil, Rede TV!, and Globo TV. In 2014, she has been contracted by FIFA to be the muse of the World Cup and of the Ballon d'Or.