Edward Leo Peter "Ed" McMahon, Jr. (March 6, 1923 – June 23, 2009) was an American comedian, game show host and announcer. He is most famous for his work on television as Johnny Carson's announcer and sidekick on The Tonight Show from 1962 to 1992. He also hosted the original version of the talent show Star Search from 1983 to 1995. He co-hosted TV's Bloopers and Practical Jokes with Dick Clark from 1982 to 1986. He also presented sweepstakes for the direct marketing company American Family Publishers (not, as is commonly believed, its main rival Publishers Clearing House). McMahon annually co-hosted the Jerry Lewis Labor Day Telethon. He performed in numerous television commercials, most notably for Budweiser. In the 1970s and 1980s, he anchored the team of NBC personalities conducting the network's coverage of the Macy's Thanksgiving Day Parade. McMahon appeared in several films, including The Incident, Fun With Dick and Jane, Full Moon High, and Butterfly, as well as briefly in the film version of Bewitched. According to Entertainment Weekly, McMahon is considered one of the greatest "sidekicks".